PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

Product Information

What Katie says:I used to see this in my granny's bathroom all the time when I was a child and I would wonder why on earth she use a shampoo that was that colour. For ultimate care, follow up with the leave-in conditioner to instantly hydrate and protect hair from heat damage.

Shampoo 200ml PRO:VOKE Touch Of Silver Brightening Shampoo 200ml

The bond-restoring benefits of this purple shampoo means my long hair is left feeling stronger, looking less brassy and is less prone to breakage.The things that they particularly focused on were: how the shampoo left hair feeling afterwards - did it feel dry at all or soft to the touch, how long the effects lasted and -most importantly - how well it took down brassiness. It’s amazing it looks like I have had my hair previously done and it’s just been with using this shampoo and conditioner!

The best purple shampoos for a clean blonde colour in 2023 The best purple shampoos for a clean blonde colour in 2023

Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. This is because free radicals in the colouring process break down protein so blonde hair becomes porous. I used this to tone my bleached blonde hair as there is always yellow/orange tones left behind and using a toner cam be quite harsh.Some use harsher ingredients than others to ‘lift’ the yellow tones from the hair which often leaves it feeling dry, lifeless and more prone to breakage. Whether you’re a natural blonde, have a full head of bleach, highlights, or a balayage, the bright tone often fades or picks up yellow tones from the environment after a few weeks.

Pro:Voke | Superdrug

For that reason I wouldn’t use again myself but it did what it was meant to and reduced the yellowy tones to my hair. After five minutes has passed, rinse with cool water to ensure cuticles are closed and locks in the product.The hydrating formula is enriched with Guarana Extract to smooth the hair and maintain moisture levels, while a deep, cool violet pigment neutralises yellowness.