About this deal
Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. CCEP GB VP of commercial development Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. After Coco Pops owner Kelloggs saw a decline in sales it set up a vote, and when 92% said they did not want the change the firm reverted to the original name.
The late 1980s saw the introduction of the “Lilt man”, a Caribbean milkman who delivered icy cold drinks to people on the beach. Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said.Lilt first burst onto the drinks market back in 1975 with its iconic marketing strapline: ‘The Totally Tropical Taste’. One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. It was such a hit the acting duo became the 'Lilt Ladies' who went on to star in many more tongue-in-cheek clips for the tropical drink.
Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.Thankfully, fans of the popular citrusy pop will still be able to guzzle the juicy nectar as it has simply been relaunched under a different name.
Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast style video!Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo,” said Coca-Cola Europacific Partners. In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads.
